TCSTata Consultancy Services (TCS), one of India’s leading IT firms announced last week that it would open an all-female services center in Riyadh.

The entire staff of the TCS outsourcing center will be women, according to Arabian Business. The women will occupy a variety of back office roles rather than in the call center roles. This measure will help avoid any conflicts with the country’s conservative culture.

TCS CEO, Natarajan Chandrasekaran said that the center will initially employ 400 women when it opens next year, and will eventually staff as many as 3,000 women. “This is the first time to our understanding that anyone has done this, because this [Saudi Arabia] is a unique market,” Natarajan Chandrasekaran told Financial Times.

About 57 percent of the university graduates in the kingdom are women. However, only 20 percent are part of the workforce, which implies that the women in Saudi are an untapped resource.

The chief executive said that he has received full support of Saudi businesses and more importantly that of the Saudi government.