“A Day Offline” , McDonald’s is dedicating September 28 as the day to go offline and spend with family.

This is part of the launch of its second annual Family Time Forever campaign. The campaign encourages families to turn off their mobile phones, computers and television sets for one entire day on Friday September 28th, and instead, spend time together as a family.

With last year’s initiative reaching thousands of families across the region, the 2012 edition is expected to generate even more awareness and bring attention to an issue which affects the majority of the GCC workforce. According to the study, 57 per cent of respondents believe they devote more time to their work than to their families.

McDonalds hopes  to help change that.  More  information on family-friendly activities planned at local McDonald’s branch on Sept. 28 can be found at mcdonaldsarabia