Instead of  making a regular announcement about their new fuel cell vehicle,  Mercedes thought up a really unique way of promotion- an invisible car !

Mercedes wanted to emphasize that its F-Cell vehicle has no exhaust emissions, making it virtually invisible to the environment. If you  look at the amazing video above, you’ll see how they did it: by placing a mat of LEDs across one side of the vehicle and mounting a video-shooting digital SLR camera ( Canon 5D Mark II) on the other side.

The image quality is still imperfect, but the desired effect of “invisibility”, conceived by the developers, is present.

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As seen in the video, even though people could tell there was a car going by, they seemed impressed by the “invisible” fuel-cell vehicle.

Mercedes , thus  goes to great lengths  to create a vehicle with zero emissions and less impact on the environment. It is assumed that these machines will appear on the streets by 2015.

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