Paris Hilton, the controversial US celebrity and hotel heiress opens a new shop of her handbags and accessories in Makkah, creating growing criticism on social networking sites.

She made the announcement on her Twitter account on Thursday, tweeting  “Loving my beautiful new store that just opened at Mecca Mall in Saudi Arabia!”.

Hilton announced the news on her Twitter account Thursday. “Loving my beautiful new store that just opened at Mecca Mall in Saudi Arabia!,” she tweeted.

The announcement sparked mixed reactions on Twitter.

“If religiosity is of such importance, why is @ParisHilton being allowed a store in Makkah?” one person tweeted.

Another joked: “As if ‘Channel’ is a preacher and Gucci is a cleric; why the fuss about Paris Hilton.”

One user stated, “Why the attack? This is a global brand found everywhere, whether it was in an Arab country or a European one.”

Another user said “Simply put, those who see this is a Western invasion of the Arab world shouldn’t be buying nor marketing their products. But to reject this concept and at the same time, buy all European and Western products is completely hypocritical.”

Paris Hilton is the great-granddaughter of Conrad Hilton, the founder of Hilton Hotels. She is notorious for her heavy partying,  wayward lifestyle, including a leaked intimate home movie and brief stints in prison.