A video clip of two UAE men arguing loudly in a cinema hall has been viewed almost 270,000 times since being posted on YouTube 2 weeks back.
The video shows an Emirati man answering a telephone call just as the movie begins , to the annoyance of the spectators around him.
He ignores the pleas of another Emirati man to hang up and finally pulls out a remote control and pauses the movie, much to the shock of the audience in the hall.
When he rewinds it again, the clip is revealed to be an advert for telco Etisalat’s eLife TV package. The surprised audience begins to applaud after realising the sequence is a setup. The video may be viewed below: